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Marketing Health

Text Box: SIL focuses on institutional as well as territorial retail distribution. 

Institutional Distribution

Institutional business accounts for more than 25% of total pharmaceutical sales in India, and tapping this huge market is specialized requiring robust market knowledge, networking, and efficient execution.

The major procuring agencies in India are: 
Central Government (equivalent to the Federal Government in the US)
State Government (about 30 in number)
Public bodies

The following are examples of health programs sponsored by the Central Government through more than 5000 health centers in around 600 districts (counties):

- Tuberculosis control 
- Family welfare (population control)
- Leprosy control
- Blindness  control 
- Malaria prophylaxis and treatment 
- Mother and Child welfare
- General immunizations like Polio, BCG, DPT etc

Besides procuring for the above, government institutions provide free  essential medicines, surgical products, etc., to in patients (such hospitals constitute more than 70,000 beds) and free medicines to OPD patients (around 25% of the 1.1 Billion population are covered through this benefit).

SIL provides the essential mix of capabilities to tap into this market. Contact us to learn how we can help you penetrate this market.

Text Box: Territorial Retail Distribution

85% of expenditure on healthcare in India is out-of-pocket. As a by product of the fast increasing spending capacity, healthcare product retail is also booming. Bulk of this market and growth is represented by major cities, for example, the Delhi territory constitutes about 10% of total healthcare retail in India with a population of approximately 5.5 million able to afford quality healthcare products. These markets present unique opportunities for introduction of protected products.

SIL with its well established operations provides the necessary set up and support for product registration, launch, and augmentation. 

In addition to promulgating appropriate marketing strategy and executing enduring tactics, we are also drug licensees enabling us to maintain product inventories and distributional channels. While we offer these services in house for Delhi and surrounding territories, our associate network offers the same mix of capabilities for other major cities in states viz. Uttar Pradesh, Haryana, Punjab, Himachal Pradesh, Uttaranchal, Madhya Pradesh, Rajasthan, Gujarat, Maharashtra, Andhra Pradesh, Karnataka, Tamil Nadu,  West Bengal,  and Orissa.

Contact us with information about your product and leave the rest to us.